What is Event Storytelling?

Finding Story.JPG

Every event has a purpose, a reason for being planned...and within that purpose there is a unique and compelling story to tell.  As an Event Storyteller, I dig deep, to go beyond the surface or the obvious to find the true story at the heart of the event and then I use that as my launching pad for the design.  

A favourite example of this is an event I designed a few years ago for a national retailer.  About every two years this well known company hosts a large event celebrating their employee's years of service.  About 1500 employees from across the organization are invited to celebrate their time with the company.  This particular year they really wanted to make sure everyone felt that they were key contributors to the organization whether they were buyers, administrative staff, forklift operators, shipper/receivers or front-line staff in the stores.  At first we thought about hi-lighting the various roles, but with multiple divisions and thousands of employees there were just too many to capture.   

As I began to look deeper at what made the employees key contributors and what they were contributing to; the true event story began to show itself.  This particular retailer has been part of the Canadian fabric for decades.  Its offerings have evolved over the years and it has become synonymous with shopping for items aimed at an active lifestyle.  I began to connect it to some of my own best memories and realized that this retailer has played a role in many important moments in the lives of Canadians. That was the story at the heart of it all...that these employees, from across the organization, had all played a part in creating memorable moments.

Building on the concept of "Moments" we began to connect life experiences to departments in the retail store; sporting goods connected with camping with the family and scoring that first goal, housewares connected to baking cookies with grandma, automotive connected with working on the engine of your first used car and so on.  These "Moments" suddenly became tangible and easily translated to decorative vignettes, menu design and interactive activities.  Once we had identified the core purpose and message, the story began to write itself because it was real and authentic.

That is what Event Storytelling is.  It's not a pretty party or big name entertainment, it is communicating an idea, an emotion, a truth...through creative event design. It's immersing your guests in an environment that leaves them with a deeper sense of understanding without having to spell it out in 1001 words.  It's experiential.

When thinking about your next event I encourage you to dig deeper and look under the shiny surface for the true beating heart.  That is the story you want to tell and your best opportunity to leave a lasting impression on your audience.


Kimberly Beaune, CMP, CSEP 
Kimberly is an Event Storyteller. A veteran of the Live Events Industry, she has spent years leading teams in creating award winning events through the power of story.  She owns and operates Creative Twist Inc. a successful event production and design firm.  Kimberly is also President-Elect for the International Live Events Association Toronto Chapter.

How Much Me Can I Be?

Executive Image.jpg

Everyone has their own perception of what Executive Presence is.  Maybe it comes from images in the media of slick CEO’s with their thousand dollar suits and perfectly polished shoes.  Maybe it comes from years of watching Hollywood’s affectation of what an executive looks, sounds and acts like that makes us want to emulate that image.   We have this picture in our minds of what it is to be a successful executive and then tend to evaluate ourselves and others using that lense.  But is that authentic?  Is that a realistic approach?  Recently, while creating a workshop on executive presence for women with my partners at Working Improv, I was reminded of my friend Sarah.

Sarah, is a smart and successful career coach.  When she started out, she set up her very polished and professional website, got the obligatory head shots of herself in a dark suit with a crisp white shirt and began to market herself.  Very soon she realized that the clients she was attracting were not the clients she had a passion for helping and her business just wasn’t clicking.  Why?  Because she was not being authentic to her true personality.  She is really a bit of a quirky rebel at heart and the highly corporate brand that she had carefully constructed left no room for her true spirit.  

So, she did some soul searching and started over.  She created a brand that was still polished but it was authentic to her. (www.careergasm.com) Suddenly, she was connecting with great clients who were loving her approach and professional guidance despite the fact that she had replaced the suit with a more playful and colourful wardrobe.  Prospective clients saw that she was a little quirky but they also saw that she was confident in herself and her abilities. It didn’t matter that her preferred stationary often included polka dots and she occasionally rocked a pair of cupcake earrings, she still had polish and credibility.  She had found the balance between expectation and authenticity. Today she is getting great referral business, is a regular contributor to Forbes, Huffington Post and Entrepreneur Magazine and is being tapped as an expert in her field.  Authenticity for the win!

Finding the balance isn’t always easy and there is no set in stone answer to the question “How much me can I be?”  The key is to not lose sight of your goals while still being true to you.  Find ways to let the unique essence of you come through in the way you present yourself while still being aware of the expected norms.  I work in a creative industry so I have a little more flexibility, people expect me to have some flair to my style both physical and personality.  That said I still need to know my audience and make adjustments accordingly.

 "inauthentic leaders tend to be less productive and to experience higher rates of burnout." Entrepreneur.com

It’s about being confident in who you are and what you have to offer while recognising that you still need to get through the door.   You need to be in the moment, assessing the situation and finding that balance.  If things aren’t working, don’t be afraid to make a change.  The goal is to find that sweet spot where you feel that you are being true to you while still creating opportunities to advance on your chosen path.


Kimberly Beaune, CMP, CSEP 
Kimberly is a veteran of the Special Events Industry and has lead teams in creating award winning events, developing strong client relationships and consistently exceeding sales targets.  She owns and operates Creative Twist Inc. a successful event production and design firm, and is a partner in Working Improv a top rated leadership training organization.  Kimberly is also VP Membership for the International Special Events Society Toronto Chapter.