Take Your Events To The Next Level With Event Storytelling

What is Event Storytelling? Simply put, it’s communicating a message through a shared experience.  Whether it’s a brand story or a love story; bringing people together to receive a message at the same time while sharing a moment, an experience, a feeling … is powerful.  When something is shared it resonates and creates connection.  A carefully curated shared experience can have lasting impact, and that increases the return on investment.  

When crafting a shared experience you need to clearly understand the who, what and why. It’s best to begin with what.  What is it that you want to share? Is it a product or service or is it something deeper? Are you telling your audience about a tangible thing or are you welcoming them in to experience your brand ethos? An event can do both, but the one that is grounded in something deeper, has more impact. Next, focus on the who.  Who is this for? What are they looking for and how do they best receive information? Most importantly, what do they already think and know about your brand? Finally it’s the why.  Why this message, to this audience at this moment?  What change are you looking to make? What needs to resonate?

Event Storytelling can be applied to all manner of events from product launches to weddings to fundraisers. If people are coming together, it’s an opportunity to communicate a message.